Case Studies

A curated selection of public case studies showcasing my approach to product design — from problem framing to shipped outcomes.

Employee Mobility Platform

Product Designer — Uber for Business — 2024

Redesigned Uber for Business employee mobility admin platform, streamlining how enterprise organizations configure and manage workforce transportation programs. Focused on reducing admin complexity and improving task completion rates.

40% Reduction in setup time60% Fewer support tickets

Product DesignB2BSaaSDesign Systems

Social Commerce Checkout

UX Designer — Trell — 2021

Built the social commerce checkout flow for Trell, merging short-video creator content with in-app purchasing. Designed for a user base primarily in tier-2 and tier-3 Indian cities with varying levels of digital commerce familiarity.

25% Checkout conversion increase18% Cart abandonment reduction

UX DesignSocial CommerceMobileConsumer